With all the emphasis on the current way consumers are using the Internet and social media to help them make their purchasing decisions, we have seen an overwhelming amount of disconnect between big companies in particular and the customers they are trying to reach. It’s as if the marketing basics have some how been taken…
The following online marketing strategies may be pretty hot right now. But, they are burning many online business owners, and these people may not even know what hit them. Unfortunately, online marketing has taken on a life of its own. The minute marketing is paired with the words Internet or social media it is transformed…
If you are a self-employed professional who is marketing your business online, you may be faced with a few dilemmas: how do you balance the ever increasing demands of Internet marketing without taking too much time away from your business? Where should you focus the time that you do have? How do you make your…
When it comes to marketing your business online, sometimes it can feel like you are beating your head against the wall. You may be making a significant effort to build up your online presence; you may even be spending a lot of money. But for all of that, things just don’t seem to be moving-…
As a new business owner you’re bound to go through a fair share of growing pains, and one of the hardest of those pains is drumming up initial interest and sales. When you are just starting out, you don’t have a reputation to draw on (unless your business is attached to another established person or…
By: Guest Author
