If your small business is offering a physical product, then you want to be paying particular attention to your packaging design. In our visually over-stimulated world, packaging design matters now more than ever. The box or wrapper that your product comes in is the first thing your customers get to see, and it may largely…
If a fire suddenly breaks out in your small business, will you and your employees be equipped with a fire plan to handle the emergency so that the damage is contained? Will you know what to do to keep yourselves and those around you safe? With all the decisions and resources that go into…
As tech companies go, Uber has achieved a kind of rock star status. The ride-sharing company represents a lot of the qualities that so many tech-oriented businesses strive for these days: innovation, agility, speed, industry disruption, and global reach. It’s thus little wonder why the company’s recent Icarus-like fall is garnering so much attention and…
At any given moment, countless companies of all shapes and sizes collectively spend millions and millions of dollars on their marketing and advertising in order to gain new customers. Yet, when it comes to retaining the customers they already have, there is surprisingly little investment or even interest. It’s a big and costly mistake. Not…
As mobile technology continues to evolve, and businesses and consumers alike are getting more accustomed to it, telecommuting is fast becoming a more profitable way to get work done. Not only is this true for the companies that support such positions, it offers great benefits to their off-site employees, as well. But, telecommuting isn’t the…
By: Susan Brown
