Does it scale? It’s the kind of question, that gets tossed about by people who aren’t a hundred percent sure what they are talking about. But, the problem is that as the owner of a small business (even a really small business), you need to know how to answer that question if you want to…
When you start up a new business you’re going to be facing some pretty typical challenges. Expect that there will be many kinks to work out- numerous tweaks, pauses, and even outright changes that will need implementing until your business is operating smoothly. One such challenge when you first open your doors is generating sales.…
It’s a pretty well-known fact that many offline small businesses have yet to make the leap to online marketing. For example, a recent Boston Consulting Group (BCG) survey of 550 small business owners found that only 3 percent of their advertising budgets are being directed online. Compare this to the national market, which is dominated…
What’s your initial reaction after reading this post title? The truth is that taken from almost every angle, this topic is not so cut and dry. There are a lot of gray areas in between. Social Proof Just Get’s Your Foot in the Door It wasn’t so long ago that the mantra of doing business…
As a new business owner you’re bound to go through a fair share of growing pains, and one of the hardest of those pains is drumming up initial interest and sales. When you are just starting out, you don’t have a reputation to draw on (unless your business is attached to another established person or…
By: Susan Brown
