Like it or not, understand it or not, SEO is very much here to stay. If you are doing any kind of business online, whether you are actually conducting online transactions or you are just marketing your products or services, you need to know how to optimize your online presence for search. Given this, there’s…
The following online marketing strategies may be pretty hot right now. But, they are burning many online business owners, and these people may not even know what hit them. Unfortunately, online marketing has taken on a life of its own. The minute marketing is paired with the words Internet or social media it is transformed…
If you are a self-employed professional who is marketing your business online, you may be faced with a few dilemmas: how do you balance the ever increasing demands of Internet marketing without taking too much time away from your business? Where should you focus the time that you do have? How do you make your…
Some time-strapped small business owners hire a team of digital marketing experts, website developers and designers- to take care of their digital marketing and help them to lighten the burden. While this may free up some time, the problem is if you don’t know what you are doing or what to look for, you can…
It’s a pretty well-known fact that many offline small businesses have yet to make the leap to online marketing. For example, a recent Boston Consulting Group (BCG) survey of 550 small business owners found that only 3 percent of their advertising budgets are being directed online. Compare this to the national market, which is dominated…
By: Susan Brown
