The difference between a target market vs demographic market is more than just a war of marketing buzzwords. It’s the difference between making the most of your marketing budget versus throwing a large portion of your hard-earned money to the wind. If you’ve been involved in the marketing for your small business lately, then you…
Among the most significant challenges that online businesses face is determining which of their digital marketing strategies are paying off and which ones are a waste of resources. Many business owners make the mistake of hiring a web marketing agency with no clue as to what key performance indicators (KPIs) to look out for and…
If you have been searching for reputable business blogs that accept guest posts lately, I’m guessing that you haven’t gotten so far. There are many sites out there promoting currated lists of dozens or even hundreds of blogs and online magazines that accept content from guest authors. But, many of them are way outdated. If…
Remember the good old days when advertising your business meant putting out an ad in the local paper, distributing fliers, or hanging out a sign? Even if you are too young to remember such a time, it’s impossible to ignore the fact that running and growing a business has fundamentally changed over the last twenty…
With all the emphasis on the current way consumers are using the Internet and social media to help them make their purchasing decisions, we have seen an overwhelming amount of disconnect between big companies in particular and the customers they are trying to reach. It’s as if the marketing basics have some how been taken…
By: Susan Brown
