At any given moment, countless companies of all shapes and sizes collectively spend millions and millions of dollars on their marketing and advertising in order to gain new customers. Yet, when it comes to retaining the customers they already have, there is surprisingly little investment or even interest. It’s a big and costly mistake. Not…
With all the emphasis on the current way consumers are using the Internet and social media to help them make their purchasing decisions, we have seen an overwhelming amount of disconnect between big companies in particular and the customers they are trying to reach. It’s as if the marketing basics have some how been taken…
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When it comes to building up your network of professional leads and connections, the follow up is where the magic happens. But what if your new connections, like most of us these days, are very busy people? What if they are constantly being bombarded by a hoard of others looking for a piece of their…
Not lovin’ the new Gmail tab array? You’re definitely not alone. But, before you dismiss Gmail’s new features and quickly put your Inbox back to the previous default setting, you may want to give it a chance. I know a lot of people aren’t so happy with the change. This includes some really big names,…