As tech companies go, Uber has achieved a kind of rock star status. The ride-sharing company represents a lot of the qualities that so many tech-oriented businesses strive for these days: innovation, agility, speed, industry disruption, and global reach. It’s thus little wonder why the company’s recent Icarus-like fall is garnering so much attention and…
At any given moment, countless companies of all shapes and sizes collectively spend millions and millions of dollars on their marketing and advertising in order to gain new customers. Yet, when it comes to retaining the customers they already have, there is surprisingly little investment or even interest. It’s a big and costly mistake. Not…
Do you have a disaster plan in place for your small business? Don’t wait until a disaster is already beating down your door! The following article will offer some helpful tips as well as some free emergency action plan template downloads to help you get started. When hurricanes Harvey and Irma blew through the southern…
Now that the holidays have come and gone, it’s time to get back to work and start focusing on the challenges and opportunities of the new year ahead. One such challenge (and opportunity) that you may be facing as a small business owner is how to really motivate employees. Now, there is no shortage of…
With all the emphasis on the current way consumers are using the Internet and social media to help them make their purchasing decisions, we have seen an overwhelming amount of disconnect between big companies in particular and the customers they are trying to reach. It’s as if the marketing basics have some how been taken…
By: Susan Brown
