With all the emphasis on the current way consumers are using the Internet and social media to help them make their purchasing decisions, we have seen an overwhelming amount of disconnect between big companies in particular and the customers they are trying to reach. It’s as if the marketing basics have some how been taken…
Managing small business finances is one of the less sexy aspects of running a business, but it’s the key to long term business success. One of the most common issues we have found among startups is a great deal of financial chaos. Often this is due to the fact that the entrepreneurs behind these ventures…
If you have been putting off making the effort (and spending the money) to protect your business from cyber attacks, perhaps you should reconsider. Over the past few years, cyber crime has been on the rise, and it’s costing the organizations targeted for an attack big time. According to the 2013 Cost of Cyber Crime Study conducted by the…
Got a virtual number for your home business? If you are a self-employed professional, an artist selling crafts online, or you run your micro business from a home office, there are several compelling reasons to consider using a virtual number- whether or not taking calls is part of your operational or marketing strategy. Below, I’ll…
While Google keeps letting the animals loose on online search, many businesses are trying out alternative strategies, such as Twitter marketing, to get traffic to their sites. The problem is that a lot of these businesses are going about things in the wrong way. While there are some basic tips to follow to run a…
By: Guest Author
