If you are new to professional freelancing, then one of the most important skills you need to hone is knowing how to turn down low-pay work. The number of professionals embracing contract work arrangements has been steadily rising over the past few years. According to a report by Upwork and the Freelancers Union, 57 million…
By: Marshall Atkinson, Business Coach, Atkinson Consulting When you’re launching a new business, you need a plan detailing how you will bring everything together. A big part of that business plan will be the goals and milestones you hope to achieve.Yet, it’s surprising how many entrepreneurs fall short simply because they didn’t fully map out…
Among the most significant challenges that online businesses face is determining which of their digital marketing strategies are paying off and which ones are a waste of resources. Many business owners make the mistake of hiring a web marketing agency with no clue as to what key performance indicators (KPIs) to look out for and…
New small business owners are often laser focused on things like profitability, productivity, and customer acquisition. But they can be unaware, and thus unprepared, for the small business owner liabilities that exist when an employee gets injured on the job. When it Comes to Small Business Owner Liabilities: Don’t Put Your Head in the Sand!…
With all the emphasis on the current way consumers are using the Internet and social media to help them make their purchasing decisions, we have seen an overwhelming amount of disconnect between big companies in particular and the customers they are trying to reach. It’s as if the marketing basics have some how been taken…
By: Guest Author
