Among the most significant challenges that online businesses face is determining which of their digital marketing strategies are paying off and which ones are a waste of resources. Many business owners make the mistake of hiring a web marketing agency with no clue as to what key performance indicators (KPIs) to look out for and…
New small business owners are often laser focused on things like profitability, productivity, and customer acquisition. But they can be unaware, and thus unprepared, for the small business owner liabilities that exist when an employee gets injured on the job. When it Comes to Small Business Owner Liabilities: Don’t Put Your Head in the Sand!…
With all the emphasis on the current way consumers are using the Internet and social media to help them make their purchasing decisions, we have seen an overwhelming amount of disconnect between big companies in particular and the customers they are trying to reach. It’s as if the marketing basics have some how been taken…
Managing small business finances is one of the less sexy aspects of running a business, but it’s the key to long term business success. One of the most common issues we have found among startups is a great deal of financial chaos. Often this is due to the fact that the entrepreneurs behind these ventures…
If you have been putting off making the effort (and spending the money) to protect your business from cyber attacks, perhaps you should reconsider. Over the past few years, cyber crime has been on the rise, and it’s costing the organizations targeted for an attack big time. According to the 2013 Cost of Cyber Crime Study conducted by the…
By: Guest Author
