Ever feel like you are the bottleneck in your business?
As a self-employed professional or the owner of a very small company, it’s so easy to spread yourself too thin. It’s so easy to convince yourself that if you just work a little longer… quicker… more efficiently, you’ll be more successful.
But the truth is that the rules of business have changed over the past two decades. Working harder or longer is not a guarantee of success. Even having a good business idea or an impressive set of skills and experiences is no longer enough.
You not only need to do what you do well and manage your resources wisely but you need to know how to effectively “package” your products and services to your customers. This means a few things:
- It means… having a mission and wanting to make an impact on the lives of others.
- It means… being incredibly focused on the needs, wants, lifestyle, and language of your ideal customers so you can communicate in terms that resonate with them.
- It means… knowing how to use technology to your advantage instead of being used by it.
Welcome to Growing Your Biz!
My name is Susan Brown, and I’m the Head Honcho over here- yes, that’s with a capital “H,” “H” 😉. I’m also a serial entrepreneur, as well as a professional copywriter, ghost writer, and content marketer.
My primary goal with this site is to help other self-employed professionals and small business owners run successful, sustainable ventures in a brave new world where changes in communication and the technology that supports it, are fast approaching the speed of light.
I got my first taste of “business” when I was six. After rummaging through the dusty boxes one day in my basement with my three-year-old brother (and eventual co-founder), we decided to open a store. We had everything a new business could want: a sizable inventory (there were a lot of boxes), start-up capital (a few rolls of pennies), and a captive market (my parents). Within a few days we decided to expand operations to our block. We made a store front, signs, even a newsletter. We got out first (and last customer) two days later- a kind neighbor whose fifty cents totally made our day. (Bless her heart!)
Years later, after coming to the realization that the 9 to 5 working world was just not for me, I was bit by the entrepreneurial bug. I’ve since owned or co-owned several off-line businesses, including a landscaping company, a house painting service, and a dessert catering business.
About 11 years ago, I turned my attention to online business. In that time I’ve successfully built up and sold several online properties, including an authority small business blog and a language learning platform.
Why Did I Start Growing Your Biz?
I’ve learned a lot as a small business owner, and I want to help other self-employed professionals and small business owners come to the same understanding of what it truly takes today to build a healthy business that not only survives, but thrives.
I’ve watched many people with promising ideas and/or talents fail. While I firmly believe that not everyone is meant to run a business, often the difference between success and failure is very thin, indeed.
Where Should You Start?
If you are new to Growing Your Biz, be sure to check out the following:
- Learn how to promote your business blog profitably. To download my 7,000+ word ebook book for FREE (no sign-up required) go here.
- Download 60+ free business forms and templates for micro business owners.
- Ready to hire your first employee? Make sure you read the Growing Your Biz Hiring Guide and check out the growing list of sample job descriptions.
- If you are hiring your first freelance worker or virtual assistant, then check out the tips and resources in this comprehensive Guide to Hiring a Good Virtual Worker.
- Do you know where to go to get the best free or low-cost online courses and training? Here are over 50 online resources.