The Biggest Mistake Business Owners Make on Google+

If you have been paying any attention to the clash of the social media titans, you’ve probably heard about the explosive growth Google’s newish social network, Google+, has been enjoying- especially over the past year or so. While many in cyberspace have been quick to criticize for Google for practically force feeding G+ to the masses, there’s a growing movement of people who are starting to realize that there is an important trend silently playing itself out.

Google+ MistakesWith it’s introduction and continued development of G+, Google is really ushering in a new era in the creation, exchange, and consumption of digital information- one that will increasingly rely on multi-media platforms and be influenced by your online profile as well as those in your network. It’s what is commonly known as the “social web.”

The key take away here is that Google+ is not just another social network; it’s just one part of a bigger user experience, and because of this, business owners in particular cannot afford to ignore it.

Many people already know the power and influence of having an optimized local search presence. These days, that means if you run a brick and mortar business, you need a Google+ business page, or your visibility online will be extremely impaired.

But, there’s more. Google+ has a number of amazing features, specifically, it’s searchability, and it’s Hangouts On Air, which offers a pretty seamless user experience across several platform’s and mediums. Plus, did you know that you can actually embed a Google hangout within a sales page? Imagine the potential over there…

That said, the biggest mistake small business owners make with their G+ accounts is that they don’t optimize them, and use them, or at least, they don’t use them enough. Whatever you think about Google, it almost doesn’t matter. There is a reality to doing and/or advertising a business online, and if you’re not going to subscribe to Google’s way of doing things, then soon it will just be somewhere else, like say Yahoo!.

Even if you don’t have so much time to put into G+, you should definitely make it a point to completely fill out your business profile and include in it important keywords. You should connect it to your business website and any other sites where you contribute content. You should also update it every now and then with fresh content. That little bit of effort will already put you several steps ahead of countless small business owners who have avoided G+ completely.

And if you have a bit of time, explore some of the new features, like Google+ Communities. Even if your peers aren’t on G+, there’s nothing to stop you from bringing them there. In many cases, you may even have a richer experience than you would on other platforms, such as Facebook.

So, the bottom line is, whether you like it or not, Google+ needs to be a part of your online marketing mix, and hey, you may just find it to be a pretty useful place once you get there.

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